Mwenesi Musalia, 33, is an image and behaviour consultant and communications strategist. He runs two companies – House of Major and the Etiquette and Protocol Institute of East Africa (EPIEA).
Entrepreneurship is far from easy. The risks and sacrifices scare many. Entrepreneurship is a marathon but the failure rate is less in Kenya and sub-Saharan Africa relative to the higher income economies.
Everything is up for debate; from a candidate’s age, qualifications and ethnicity to competence, integrity and experience.
As a nation, we need to question if there is enough room for a novice crude supplier in an intensely contested market where demand is down.